The Ultimate Guide To Understanding Keywords In Digital Marketing: Types, Strategies, and Best Practice

What Are Keywords In Digital Marketing? In the vast expanse of the internet, everybody has a secret compass that helps navigate the realms of online content marketing to yield purposeful results for their page. The guide could be about the different SEO content writing tips or how to set up online ads successfully, but today […]

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Enhanced Cost Per Click (e-CPC): An Improved Bidding Strategy For Your Campaigns

How much you benefit from Google Ads depends on how cleverly you optimise your bidding strategies. Enhanced Cost Per Click (eCPC) is one such advanced bidding strategy that helps in maximising conversions and attaining better ROI. Enhanced Cost Per Click (eCPC) is a smart bidding strategy by Google Ads that allows you to have manual […]

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Phrase Match Keywords: The Targeting Strategy You Need

Phrase Match Keywords is a keyword-matching option in Google Ads that allows your ads to appear for designated phrases and their close variants. The ads also appear for searches even if there are words before or after the phrase. The flexibility that comes with incorporating close variants like misspellings, synonyms, abbreviations, etc. enables more chances […]

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