Shaping Perceptions: The Power of Online Reputation Management

The internet functions like a bustling marketplace where people constantly talk, share opinions, and influence each other. And just as in any market, businesses and brands need to engage with the people effectively. This is where digital marketing becomes indispensable a powerful toolkit enabling businesses to connect, expand their reach, and engage with their audience. […]

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UNVEILING THE SOCIAL MEDIA TRENDS IN INDIA: 2024

Written by Athira Susan James Hello, fellow social media enthusiasts! Are you ready to uncover the emerging trends shaping the digital marketing landscape in India? Then, here are some trends that definitely caught ODigMa’s attention. So, let’s begin! Emerging Trends: What’s Hot In Indian Social Media? Watch It, Buy It: Seamless Shopping Experiences Black colour, […]

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When The World Of AI Meets Graphic Design

Written by Swathi S Babu There’s hardly a day that goes by without encountering the term ‘AI’ or interacting with related technology. This isn’t mere coincidence. While some may worry about AI’s potential takeover, which is pretty much delusory, it’s undeniable that AI is revolutionising industries in numerous groundbreaking ways. Let’s break it down. Artificial […]

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Unveiling the Power of Email Marketing in Boosting Your Inbound Strategy: A Layman’s Guide

Written by Saheen Rahman Navigating Inbound Strategy with Email Marketing Hi readers! Have you ever wondered how your favourite brands manage to land in your inbox with those catchy emails? Have you ever received an email that made you go, “Wow, how did they know I needed this?” These are not just random messages; they […]

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