TheClient

1522 The Pub represents a remarkable success story in India's hospitality sector, evolving from its humble beginnings as White Horse in 1981 to becoming one of Bengaluru's most beloved pub chains. With a legacy spanning over 14 years, this iconic brand has expanded to strategic locations across Bengaluru and Mumbai, each venue offering a unique blend of ambience and entertainment. It has established its presence across multiple locations, including premium spots in Malleshwaram, Koramangala, New BEL Road, JP Nagar, Residency Road, R.R Nagar, Kammanahalli, Sahakarnagar, Suzy Q in Queen's Road, Adda 1522 in Cambridge Layout, Street 1522 in Sarjapur, Sally in Mall of Asia and 1522 in Mumbai's Andheri district. The brand's multi-cuisine menu, featuring everything from local favourites like Bengaluru's famous chilli chicken to Mangalore specialties, has become a cornerstone of their success.

Objective

To establish 1522 as a leading F&B brand in Bangalore by expanding market presence, driving footfall across venues, and integrating with local culture through strategic outlet expansion and brand development.

Approach

Relatable Brand Positioning

1522 repositioned itself to be more transparent, focusing on content that resonated deeply with the target audience. By telling authentic stories and engaging the community, the brand established a closer connection with its patrons.

Integrated Online & Offline Activation

Through a combination of online activations and offline marketing strategies, 1522 was able to propagate its core brand values. This blend not only raised awareness but also linked digital conversations with real-world experiences at the venues.

Support for New Outlets

Launching new outlets and sub-brands was supported by an online-first strategy. Social media platforms played a crucial role in spreading the word, generating excitement, and driving footfall.

Community Building

By fostering a strong community and establishing an ongoing feedback loop, 1522 continually improved its content strategy. This created a positive cycle of increased content interactions and brand engagement.

Viral Content Creation

Focusing on shareability, the content strategy was designed to go viral. This amplified 1522’s voice within the competitive Bangalore pub ecosystem and beyond, making the brand a recognisable name in the city’s nightlife scene.

ResultsAchieved

The strategic approach taken by 1522 yielded impressive results across multiple digital platforms

205.4%

Growth in Facebook, with an increase of 2.3 million users

448.7%

Growth in Instagram reach, adding 5.9 million users

111.7%

Rise in Instagram profile visits, reaching 133.3K visits

45%

Increase in Instagram followers, gaining 6.4K new followers

120%

Growth in profile visits achieved

100%

Rise in content interactions, doubling user engagement.

Improved reach for Facebook & Instagram

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