Emotio: From Links to Leadership – Driving Global Digital Evolution
TheClient
Emotio is an award-winning creative digital agency based in London, specialising in branding, website development, and marketing solutions. With over 35 years of experience, Emotio has been a trusted partner for businesses looking to enhance their online presence and achieve exceptional results. Emotio’s expertise extends to complex multi-system development and integration, offering end-to-end services from consulting and planning to project management and delivery. Their comprehensive approach ensures seamless user experiences, effective marketing campaigns, and back-end systems that drive business growth.
Objective
To enhance Emotio's clients' international search visibility and organic traffic across key markets such as the UK, US, and Canada.
Approach
International Link Building
Focused on acquiring high-quality backlinks from authoritative sites in the target countries to boost Emotio's clients' global SEO profile. This included leveraging strategies like becoming a source for reporters and bloggers, publishing "Skyscraper" content, and turning brand mentions into quality backlinks.
Global SEO Strategy
Implemented a comprehensive international SEO strategy that included keyword research tailored to each market, optimising URL structures, and ensuring content was relevant and localised for each audience.
Content and Language Optimisation
Created content that catered to local markets, ensuring it was culturally relevant and engaging. Considered the use of hreflang tags to improve language targeting and user experience.
Backlink Growth
Successfully secured backlinks from high-authority sites in the target countries, enhancing Emotio's clients' domain authority and search rankings.
ResultsAchieved
Increased International Traffic: Achieved significant organic traffic growth from key international markets, including the United Kingdom, United States and Canada.
Successfully secured backlinks from high-authority sites in the target countries, enhancing Emotio's clients' domain authority and search rankings.
Increased International Traffic in USA, UK, Canada
