TheClient

Habitat Ventures is a renowned name in the real estate industry for creating world-class living spaces that cater to the aspirations of modern homebuyers. With a deep understanding of market needs and individual lifestyles, the company combines innovative design with technical expertise to deliver exceptional residential and commercial projects. Known for exceeding industry benchmarks, Habitat Ventures focuses on crafting 2 and 3 BHK luxury flats and other premium developments in Bangalore. Habitat Ventures is also renowned in the real estate industry for its devotion to quality, sustainability, and customer satisfaction has solidified its reputation as a preferred choice for discerning clients.

Objective

To analyse and improve the organic search performance and user engagement of the Habitat Ventures website over a two-year period from April 2021 to April 2023.

Approach

Comprehensive SEO Strategy

Implemented thorough keyword research, on-page optimisation, internal linking improvements, and creation of high-quality, relevant content targeting identified keywords.

Technical SEO Enhancements

Improved website speed, implemented structured data markup, and ensured proper indexation and crawlability of important pages.

Content and User Experience Optimisation

Developed in-depth content addressing user intent, improved site navigation, and implemented clear calls-to-action throughout the site.

Mobile Optimisation

Ensured responsive design and optimised page load times for mobile users.

Local SEO Optimisation

Optimised Google My Business listing and created location-specific landing pages for targeted real estate markets.

Continuous Monitoring and Optimisation

Regularly analysed performance metrics, conducted content audits, and adjusted strategies based on search engine algorithm changes.

ResultsAchieved

547%

Organic traffic increased from April 2021 to April 2023

81.35%

Organic bounce rate improved, dropping from 41.40% to 7.72%

1,067%

WhatsApp button clicks increased from July 2021 to April 2023

54.90%

Live chat button clicks saw increase in the same period

547% Organic traffic increased from April 2021 to April 2023

Improved rankings for Local Keywords

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