TheClient

Housewise is a leading property management company in India, dedicated to simplifying property ownership for non-resident Indians (NRIs) and busy homeowners. They specialise in end-to-end management of residential properties. Housewise offers services such as tenant onboarding, rent collection, property maintenance, and periodic inspections. Operating across major cities in India, Housewise bridges the gap between property owners and tenants by providing professional management solutions that maximise returns while maintaining the property’s value.

Objective

Improve Housewise's online visibility and organic traffic through targeted SEO strategies.

Approach

Keyword Optimisation

Expanded keyword research, optimised content for high-volume and long-tail keywords, and regularly updated existing content to target these keywords effectively.

Content Strategy

Added new location pages, optimised blog structures, and refreshed older content to keep it relevant and improve keyword rankings.

Technical SEO Enhancements

Improved page load times for both mobile and desktop, ensured mobile responsiveness, and maintained a high SEO score across all pages to enhance technical performance.

User Experience Improvements

Reduced bounce rates through better site navigation and content engagement, enhanced internal linking, and ensured a seamless user experience across devices.

Off-Page SEO and Local SEO

Engaged in quality link-building activities, optimised and updated Google My Business listings, ensured consistent local citations, and increased social media activity to drive traffic and improve brand visibility.

ResultsAchieved

37%

Increase in organic visits in 6 months

83%

Decrease in bounce rate within 6 months

97%

Increase in desktop traffic in 6 months

42%

Reduction in mobile load time from 8.7 seconds to 5 seconds

37% increase in organic visits in 6 months

83% decrease in bounce rate within 6 months

Improved rankings for local keywords

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