Massey Ferguson: Cultivating Digital Success with 1000%+ Lead Growth
TheClient
Massey Ferguson India is a prestigious brand in the agricultural sector, renowned for its extensive range of premium tractors and farm machinery. With over a century of experience, Massey Ferguson has significantly influenced the global agricultural landscape through its technology, innovation, and superior build quality. The brand offers one of the most comprehensive selections of agricultural and utility tractors, catering to diverse mechanisation needs for farmers. Manufactured with precision by TAFE, Massey Ferguson tractors are designed for durability and efficiency, ensuring they meet the evolving demands of modern agriculture while enhancing productivity and sustainability in farming practices.
Objective
To significantly enhance Massey Ferguson India's digital presence and market leadership by implementing a comprehensive, multi-faceted digital marketing strategy focused on organic growth, mobile optimisation, and improved user engagement across all key digital channels.
Approach
Comprehensive SEO Strategy
Implemented a holistic search engine optimisation plan focusing on both on-page and off-page elements to improve organic visibility and rankings.
Mobile-First Optimisation
Prioritised mobile user experience to capitalise on the growing trend of mobile device usage for tractor research and purchases.
Brand and Product Keyword Dominance
Concentrated efforts on improving rankings for brand-specific and product-related keywords to establish market leadership.
Content Diversification
Developed a varied content strategy encompassing product pages, blog posts, and technical information to cater to different user intents and search queries.
Technical SEO Enhancements
Conducted regular technical optimisations including site speed improvements, sitemap updates, and structured data implementation.
Lead Generation Focus
Optimised the website's conversion funnel, emphasising thank you pages and other lead capture mechanisms.
ResultsAchieved
217.84%
Increase in organic traffic in 2 years
1,126%
Increase in organic leads (Thank You Page visits)
234.67%
Increase in organic mobile traffic, 92.97% of total organic traffic from mobile devices
217.84% increase in organic traffic in 2 years
