TheClient
Primus Senior Living is a pioneer in premium senior living, dedicated to redefining the golden years of life with comfort, care, and community. For over a decade, Primus has been creating thoughtfully designed senior homes that eliminate the hassles of conventional living, allowing residents to focus on their passions and well-being. With services like 24x7 medical attention, professional housekeeping, chef-curated meals, and a specialised concierge for personalised errands, Primus ensures a worry-free lifestyle. Designed for independent living, these homes prioritise health, happiness, and leisure.

Objective
To increase user engagement and time spent on the Primus Life website, ultimately driving interest in their premium senior living homes.
Approach


Content and SEO Optimisation
Updated meta tags, improved content on key pages (Home, Living, Ohana, Zion), and implemented canonical tags to avoid duplicate content issues.


Technical Performance Enhancement
Optimised page load times, implemented image optimisation, minified JavaScript and CSS files, and addressed various technical issues to improve overall site performance.


User Experience Improvement
Enhanced navigation, internal linking, and addressed specific page elements to create a more engaging user journey.


Off-Page SEO and Content Distribution
Engaged in social bookmarking, image submissions, micro-blogging, and participated in Q&A platforms like Quora to increase brand visibility and drive traffic.
ResultsAchieved
81%
Increase in the average engagement time on the website
1000%+
Increase in organic traffic in 3 years
72%
Increase in engagement rate
700%
Increase in organic leads through forms

81%+ increase in the average engagement time on the website

