TheClient

SPAR India, a strategic partnership between Dubai's Landmark Group and Amsterdam-based SPAR International, stands as a premier hypermarket chain revolutionising India's retail landscape since 2007. Operating across nine major cities including Bengaluru, Chennai, and Hyderabad, SPAR India has established 23 state-of-the-art stores, serving over 30 million customers annually. The hypermarket chain has pioneered innovative initiatives like the farmer connect program and SPAR Natural Range. With annual revenues exceeding $172.5 million, SPAR India continues to grow while maintaining its core values of freshness, choice, value, and service.

Objective

Enhance SPAR India's online visibility, organic traffic, and user engagement through targeted SEO strategies.

Approach

Comprehensive Keyword Research and Optimisation

Conducted thorough keyword research to identify high-value keywords and optimised all relevant content.

Content Marketing and Promotion

Developed and promoted high-quality, relevant content to attract and retain visitors.

User Experience and Site Engagement Improvements

Enhanced site navigation, content relevance, and page load times, which significantly reduced the bounce rate.

Conversion Rate Optimisation (CRO)

Implemented strategies such as clear call-to-actions, simplified checkout processes, and personalised product recommendations.

Targeted SEO and Revenue-Driven Content

Focused on high-intent keywords and created content that drives conversions.

ResultsAchieved

530%

Increase in the keywords ranking in top 10

47%

Increase in organic traffic in one year

91%

Drop in bounce rate.

18%

Add-to-cart actions increased

223%

Revenue generated from organic traffic in 1 year

Increased organic traffic by 47% in one year

91% drop in bounce rate

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