TheClient
TAFE (Tractors and Farm Equipment Limited) is a globally renowned manufacturer of agricultural machinery and the third-largest tractor manufacturer in the world. Headquartered in Chennai, India, TAFE owns a legacy of over 60 years and produces a diverse range of tractors and farm equipment that cater to the needs of farmers across more than 100 countries. The company’s product portfolio ranges from tractors under iconic brands like Massey Ferguson, Eicher, and TAFE, to agri-equipment such as harvesters, implements, and precision farming solutions. TAFE is known for revolutionising farming in India with its cutting-edge solutions.

Objective
To improve TAFE Tractors' international search visibility and organic traffic across multiple countries, with a focus on key markets outside India.
Approach


Multi-country Targeting
Implemented country-specific pages and content to cater to different markets.


Language Optimisation
Considered implementing hreflang tags for better language targeting.


Global Keyword Strategy
Targeted keywords relevant to international markets, with 6 keywords ranking on the first page of search results.


Mobile Optimisation
Focused on improving mobile performance, as mobile traffic constitutes a significant portion of organic traffic.
ResultsAchieved
Increased international traffic
Significant organic traffic from countries like Bangladesh, Sri Lanka, and the United States
139%
Increase in organic mobile traffic
147%
Increase in overall organic traffic
51.4%
Increase in organic leads generated

Increased International Traffic
