TheClient
Vestian is a global leader in corporate real estate solutions, specialising in delivering innovative, end-to-end services tailored to meet the unique needs of businesses. With expertise spanning industries such as office, retail, healthcare, financial services, and industrial sectors, Vestian offers a comprehensive suite of solutions including portfolio strategy, transaction management, design and project services, and facility management. Vestian is known in the real estate industry for its client-centric approach and combining cutting-edge insights with sustainability and efficiency. From optimising workspace design or managing complex real estate portfolios, Vestian’s global team ensures seamless execution aligned with business objectives.

Objective
To analyse and improve the organic search performance, user engagement, and lead generation of the Vestian Indian website.
Approach


Technical SEO Optimisation
Enhanced website structure, implemented schema markup, and improved mobile-friendliness and loading speeds to boost search visibility and user experience.


Link Building Campaign
Executed a comprehensive link acquisition strategy, including guest posting to increase domain authority and improve search rankings.


On-Page SEO Enhancements
Optimised meta elements, improved content readability, and implemented featured snippet optimisation to increase click-through rates and SERP visibility.


User Engagement Optimisation
Refined website design and user interface, incorporating interactive elements and social media integration to boost time on site and reduce bounce rates.


Conversion Rate Optimisation
Optimised call-to-actions, and utilised lead capture techniques to improve lead generation from organic traffic.


Continuous Monitoring and Optimisation
Regularly monitored KPIs, conducted periodic SEO audits, and adapted strategies based on data-driven insights and industry trends.
ResultsAchieved
100%+
Increase in organic traffic in the span of 1 year
334%
Increase in engagement rate from 20% to 86.81% in the span of 4 years
350%
Increase in lead generation (India) in the span of 1 year
109.44%
Increase in total visits from May 2023 to August 2024

100+% increase in organic traffic in the span of 1 year
